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Build on the trust of existing content

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty.

Build on the trust of existing content

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Just as Google has alwaysbeen focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative.

More content equals better rankings and more links

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up.

Track organic traffic and your website inbound links

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve.

 

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It's very possible that spending a day fixing these problems could pay off handsomely in the long run. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old.

An SEO copywriter should know which search queries are being used

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Web pages containing matching verbiage will have lower visibility in searches. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.

Be adaptable and recognise that times change and SEO trends evolve

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. If you’re an SEO-newbie you’llprobably hear lots of new and complicated terms.